side Kulture was in need of a responsive and attractive website to replace their current one. The client mentioned how it was confusing to navigate through the site and some parts of the website had broken links. He suggested it would be better to scrap the entire website and start again. For a starting clothing brand like them, it is important to have an attractive and responsive website, since most customers will judge you based on the few seconds they are on your site.

Oside Kulture is a clothing company inspired by the Southern California lifestyle

Southern California Beach Vibe

The client wants the visitor to know where the brand is from by implementing parts of Southern California onto their website.

A Simple E-Commerce Experience

The client wanted a simple layout of their products, an option for the customer to sort through the products by categories, and a section on the site where they can highlight featured products.

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Keep My Customers Up To Date

Oside Kulture also has a blog section on their website where their bloggers can write articles and newsletters. I was told to make this section easily readable and to give the visitor many options to jump from one article to another. I did so by creating several CMS collections, a blog categories and an authors collection.

Additional Services

Being the first in Google searches is becoming competitive every day, especially for small and growing businesses like these. I took a few steps to help in the brand's awareness by creating a "Google My Business" for them.

In addition, I fixed their Google Search Appearance by letting the search engine know which sites to highlight and which not not.

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